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Kyle Jackson leads Platform Investment for Starcom US, helping drive innovation, transformation and best-in-class platform investment strategies. He has spent nearly 20 years within Publicis Media, working in roles across digital marketing, media investment and performance-driven strategy.
Before this role, Kyle led the Performance Marketing Center of Excellence at Publicis Media, overseeing strategy and activation across social, influencer, paid search, retail media, programmatic, SEO and performance analytics. He played a key role in scaling practices, fostering cross-channel collaboration and ensuring clients remained at the forefront of an evolving digital landscape. Previous roles included EVP, Media and Content at Performics and SVP, and Biddable Media at Spark Foundry.
Passionate about mentorship and collaboration, Kyle is committed to building strong partnerships across teams to drive impactful results. Outside of work, he serves as a board member for the USA Swimming Foundation, supporting initiatives that expand access to swimming lessons to prevent drowning and nurturing the next generation of our US National Team athletes.
Kyle Jackson leads Platform Investment for Starcom US, helping drive innovation, transformation and best-in-class platform investment strategies. He has spent nearly 20 years within Publicis Media, working in roles across digital marketing, media investment and performance-driven strategy.
Before this role, Kyle led the Performance Marketing Center of Excellence at Publicis Media, overseeing strategy and activation across social, influencer, paid search, retail media, programmatic, SEO and performance analytics. He played a key role in scaling practices, fostering cross-channel collaboration and ensuring clients remained at the forefront of an evolving digital landscape. Previous roles included EVP, Media and Content at Performics and SVP, and Biddable Media at Spark Foundry.
Passionate about mentorship and collaboration, Kyle is committed to building strong partnerships across teams to drive impactful results. Outside of work, he serves as a board member for the USA Swimming Foundation, supporting initiatives that expand access to swimming lessons to prevent drowning and nurturing the next generation of our US National Team athletes.